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Royal Enfield:
The Road Royalty

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01.

About Royal Enfield:

The Road Royalty

#TheRoadRoyalty is the website for the Royal Enfield campaign to build credibility and leverage brand awareness to cultivate trust in the audience. It contains all of the information and documentation compiled during the #TheRoadRoyalty movement journey.

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Year

2019

Client

Royal Enfield Indonesia

Platform

Desktop

Tools

Adobe XD

Status

Proposed

02.

Objectives

The aim of this website is to make Royal Enfield #TheRoadRoyalty as a go-to platform that provides the information and documentation during an activity in the form of photos, videos, and live streaming on selected events.

 

Royal Enfield also offers users a different experience yet still taking a supportive action towards the movement by creating a user-generated artwork competition whereas they allow non-rider users to upload their artwork on one of the website pages.

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03.

Role & Responsibilities​

  • Created a visual website with a minimalist, modern look and feel that would represent the impression of a journey.

  • Gather client requirements by conducting research and interviews.

  • Assisted Developer and Content Architect in developing website’s user flow for a seamless user experience.

  • Created mockup, prototype, and all of the visual assets.

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