

Sabila
Rasyad
Product Designer with strong skills in crafting user-centric solutions that drive product growth through data-driven and cross-functional collaboration. With 9+ years of experience in design, I’ve worked across diverse environments—from in-house teams and advertising agencies to tech companies.
I started my career as a Graphic Designer, equipping me with a strong foundation in visual design and product thinking. Open to global opportunities, whether for remote work or relocation abroad.
Currently working at Traveloka for the Transport team. Traveloka is Southeast Asia's leading travel platform. My responsibility is focused on the end-to-end Flight and Ground Transport (Train, Bus, and Cars) design interface, specifically on Recovery (smoothing users' journeys for refunds and rescheduling) and Demand (improving the product with new features and easing users' journeys to purchase tickets and sub-products).
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To support these focuses, I collaborated with Interaction Designers to craft intuitive and delightful user experiences, and partnered with Product Managers, Data Analysts, and the Marketing team to ideate and design data-driven solutions. Conducted research through usability testing to inform design decisions, and led several design projects as the Design PIC by creating design briefs to outline project goals and align teams. Managed the Flight and Ground Transport product’s local design system and masterfile, serving as the key bridge to the centralized company design system. Worked closely with Engineers to ensure seamless handover of hi-fidelity deliverables.​​
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If you’d like to learn more about my design journey or the impact I’ve made in my current role, I’d be happy to share my resume via email upon request ~ ✦
Skills:
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Visual Design (UI/UX)
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Design Research
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Design System
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Project Management
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Graphic Design
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Art Direction
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Remote Collaboration
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Cross-cultural Business Environments

I also open the opportunity to freelance projects.
If you are interested, feel free to contact me!