

Sabila
Rasyad
Product Designer with 4+ years of experience designing digital products, backed by 9+ years of overall design experience across visual, digital, and product design. I focus on user-centric solutions that drive product growth through data-driven decisions and cross-functional collaboration.
I’ve worked across in-house teams, advertising agencies, and tech companies. I started my career as a Graphic Designer, equipping me with a strong foundation in visual design and product thinking. Open to global opportunities, whether for remote work or relocation abroad.
Currently working at Traveloka for the Transport team. Traveloka is Southeast Asia's leading travel platform. My responsibility is focused on the end-to-end interface and experience design for Flight and Ground Transport (Train, Bus, and Cars), specifically on Recovery (smoothing users' journeys for refunds and rescheduling) and Demand (improving the product with new features and easing users' journeys to purchase tickets and sub-products), with additional experience supporting Traveloka’s Corporate Travel (B2B) product.
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I collaborated with Interaction Designers (UX Researchers) to craft intuitive and scalable user experiences refined through research insights, and partnered with Product Managers, Data Analysts, and the Marketing team to ideate and design data-driven solutions. I contributed to research activities and conducted usability testing to evaluate concepts, and led several design projects as the Design PIC to align teams on goals. I managed the Flight and Ground Transport product’s local design system and masterfile, serving as the key bridge to the centralized company design system. I worked closely with Engineers to ensure seamless handover of high-fidelity UI design deliverables.
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If you’d like to learn more about my design journey or the impact I’ve made in my current role, I’d be happy to share my resume via email upon request ~ ✦
Skills:
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Product Design
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UI/UX Design
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Design System
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Data-informed Design
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Design Research
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Project Management
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Graphic Design
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Art Direction
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Remote Collaboration
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Cross-cultural Business Environments

I also open the opportunity to freelance projects.
If you are interested, feel free to contact me!


