About Djarum Super Adventure
Super Adventure is an unbranded website for one of Indonesia's tobacco company brands - Djarum. Super Adventure is a lifestyle website for Indonesian brave wanderers that provides the information needed by the adventure seekers. The provided contents range from the latest travel-related news, to tips and tricks for adventure seekers on how to experience an endless adventure.
2017 - 2018
This website aims is to make Super Adventure as a go-to platform that not only provides a source of adventure-related news and tips, but also as a forum for adventure enthusiasts in Indonesia to connect and share their experiences.
Super Adventure website also offers a membership reward program. By becoming a member, these targeted adventurers would receive points that can be exchanged for exclusive Super Adventure outdoor gear, as well as the most up-to-date information related to outdoor activities throughout Indonesia region.
Role & Responsibilities
Redesign the whole visual look and feel of Super Adventure website with a more daring look that evokes a wild and adventurous atmosphere which aligned with their brand’s DNA.
Gathered client requirements through research and interviews.
Assisted Developer and Content Strategist in developing website’s user flow for a seamless user experience.
Created wireframe, mockup, and visual assets.
The wireframe and mockup