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Djarum Super Adventure

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01.

About Djarum Super Adventure

Super Adventure is an unbranded website for one of Indonesia's tobacco company brands - Djarum. Super Adventure is a lifestyle website for Indonesian brave wanderers that provides the information needed by the adventure seekers. The provided contents range from the latest travel-related news, to tips and tricks for adventure seekers on how to experience an endless adventure.

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Year

2017 - 2018

Client

Djarum Super

Platform

Desktop

Tools

Adobe Photoshop

Adobe XD

Status

Live

02.

Objectives

This website aims is to make Super Adventure as a go-to platform that not only provides a source of adventure-related news and tips, but also as a forum for adventure enthusiasts in Indonesia to connect and share their experiences.

 

Super Adventure website also offers a membership reward program. By becoming a member, these targeted adventurers would receive points that can be exchanged for exclusive Super Adventure outdoor gear, as well as the most up-to-date information related to outdoor activities throughout Indonesia region.

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03.

Role & Responsibilities​

  • Redesign the whole visual look and feel of Super Adventure website with a more daring look that evokes a wild and adventurous atmosphere which aligned with their brand’s DNA.

  • Gathered client requirements through research and interviews.

  • Assisted Developer and Content Strategist in developing website’s user flow for a seamless user experience.

  • Created wireframe, mockup, and visual assets.

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The wireframe and mockup

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